Case studies
I started inside my own DTC fashion business. These are the systems and operating decisions I made there, what changed, and the context behind the numbers.
My DTC business · AI operations
Product creation, content, pricing, and operations were separate jobs with too much manual work between them. I built an AI layer around the way the business actually ran.
Read the operating storyMy DTC business, 2024. First-party results.
A closer look
Stock on a shelf, content on a product page, a customer coming back. The useful changes are specific.
Inventory Operations
How I used Inventory Planner and closer operating discipline to reduce inventory held in my DTC business from about $300K to about $100K at its lowest.
$300K → $100KInventory held, approximately · Historical resultContent and Product Information
I connected product descriptions, articles, search metadata, and internal links in a shared content workflow for my DTC business.
The problem, the decisions, and what I put in placeCommunity Marketing
I built an ambassador program for my DTC business, connecting customer content, campaign briefs, and rewards.
The problem, the decisions, and what I put in placeA Mobile App for My DTC Business
I added a mobile app to my DTC business so customers could shop the existing store and receive product updates through push notifications.
The problem, the decisions, and what I put in placeFor a wider view of software I have built, explore the build portfolio.