Case study · Community Marketing
A Community Program for My DTC Business
I built an ambassador program for my DTC business, connecting customer content, campaign briefs, and rewards.
All case studiesWhat I put in place
I had an ongoing program for working with customers as brand ambassadors, with a process for campaign participation, content, and rewards.
What needed to change.
I wanted a way to work with the customers who already cared about my brand. Paid advertising was only part of the picture. The community needed an ongoing program, with clear ways to take part and a process for working together.
What I did.
I designed and launched an ambassador program. I put campaign briefs, customer content, participation tracking, and rewards into a shared process. I used LoudCrowd to help manage customer-created content and rewards.
The implementation
What went into the work.
- Community
- Content briefs
- Customer content
- Rewards
- I established a process for bringing ambassadors into the program
- I prepared content briefs and campaign assignments
- I connected participation tracking with rewards
- I used LoudCrowd to manage customer content and its use
- I included customer review requests in the wider program